Gamification in employer branding

Over 2 million people in Switzerland play video games, and even more are part of the Internet and nerd culture. In this Innovation Lab, we explain how to attract, recruit and retain these individuals, recognising that they often speak their own unique language and share a distinct culture.

By integrating gaming culture into your employer branding, you'll learn how to reach new employees, new ways to assess candidates, innovative activations for your recruiting booths, and engaging concepts for interacting with your onsite/home office workforce.